In May, new international visitors to Ho Chi Minh City were 0 turns, down 100% compared to the same period in 2019, bringing the total number of tourists to the city after the first 5 months of the year was just over 1.3 million. The tourism industry in Ho Chi Minh City seeks to stimulate domestic demand to fill the international gap.
4-5-star hotels started to record a growth in sales of the catering service, albeit at a low level - Photo: N. BINH
Compared to the same period last year, international visitors to the city in the first 5 months of 2020 decreased to 63.17% and only reached 14.49% of the plan in 2020. Revenue of tourism and travel industry in 5 months was estimated at 4,230 billion dong, down 66.1% compared to the same period last year.
Since Vietnam has well controlled the epidemic situation, ending the social gap, the tourism business units in the city have quickly implemented programs to stimulate domestic tours. , gradually recovering city tourism, many initial positive signals, though still at low levels.
In the month, accommodation and catering services increased by 79.6% over the previous month but still down 63.4% from the same period last year. Even in the field of tourism, travel also started to generate revenue, but only at a relatively low level of 55 billion.
Park Hyatt Saigon's representative said that in June, the catering services in the system were resumed, the number of customers and sales improved significantly. This place is currently launching a number of promotions to pull the accommodation segment, which is still low due to the loss of traditional international visitors.
According to Ms. Vo Thi Ngoc Thuy - Vice Director of Ho Chi Minh City Department of Tourism, to create an effective stimulus round, it is expected that on June 9, Ho Chi Minh City will hold a conference to launch the domestic tourism stimulus program. Year 2020 with the message "Ho Chi Minh City - Safe Destination".
The conference will introduce promotion and discount packages of travel service providers such as airlines, railways, accommodation, shopping, dining, attractions, resorts ... On 4-6 days there were 24 travel businesses, 6 hotels with more than 70 tours committed to real discounts, constant quality.
The conference will also focus on the content of advertising and communication "Ho Chi Minh City - Safe Destination", boosting the stimulation of domestic tourism, creating favorable conditions for city residents to travel and tourists to. with the city more and more. At the same time, contributing to solving difficulties for businesses, destinations, tourist service businesses of the city and localities affected by COVID-19.
"The tourism industry is determined to focus on the domestic market from now until the end of the year. Countries that have their own campaigns, from a local perspective, Ho Chi Minh City also need a campaign to promote safe destinations, encourage visitors to explore and experience, "said Thuy.
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