This information was shared at the Seoul 2019 travel show titled Seoul Beauty Showroom in Hanoi in Hanoi on September 3.

According to the representative of the Korea Tourism Bureau, there is a K-Beauty fever (Korean Beauty), which is booming strongly, with the attraction of Korean cosmetics and plastic surgery in Vietnam.

Therefore, there has been a recent boom of Vietnamese tourists coming to Korea for beauty and medical care, in which the proportion of female tourists is very large.

The explosion of Vietnamese tourists coming to Korea in search of "Korean beauty" has surprised even the people at the Seoul Tourism Bureau, "out of expectation and imagination".

Upon seeing this wave, Seoul City opened beauty tourism promotion programs in Vietnam.

The representative of the Seoul Tourism Bureau also said that not only Vietnamese but also people from some Southeast Asian countries are also very fond of visiting Korea for beauty tourism.

Mr. Byeon Dong Hyeon - Director of MICE Tourism Department of Seoul Tourism Department - said that in the past 3 years, the rate of Vietnamese tourists visiting Korea increased by 41% per year, making Vietnam become a key area for the Seoul tourism market in particular and South Korea in general.

Lee Jae Seong, the representative of Seoul Tourism Bureau, also said that the average spending of Vietnamese tourists to Korea is about 1,200 USD / person / trip.

Particularly for the story of "ugly Vietnamese" in foreign countries, different from the public opinion in the recent media stating the status of "ugly Vietnamese" and being warned by Vietnamese signs in foreign countries, Director of the Department's representative Traveling to Seoul confirmed that the Vietnamese delegations visiting Seoul are very polite.

"Vietnamese tourists coming to Seoul are usually group tourists and they all have very polite manners. We do not see anything about the behavioral culture of Vietnamese delegations deserving to complain. We are pleased to welcome all Vietnamese tourists to Seoul, "said Lee Jae Seong, the representative of Seoul Tourism Bureau.

Mr. Lee Jae Seong affirmed with Tuoi Tre Online that this is a very sincere and objective sharing of him, not a social comment.