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Immediately after the epidemic ended, the group of tourists going on tours and high-class tourism products responded very excitedly to the demand for tourism, while the middle and low-class customers were still nervous, waiting for more discounts. again decided.
In the afternoon of June 2, at the seminar Promoting the role of the media in the program "Vietnamese people traveling Vietnam" organized by the Department of Tourism of Ho Chi Minh City, Ho Chi Minh City Journalists Association, Vietnam Tourism Association, Nguyen Huu Tho, chairman of the Vietnam Tourism Association, said there are three scenarios with three opening times of the tourism industry: June, September and December.
In all of these scenarios, Vietnam's tourism industry can only reach over 34 million domestic tourists, total tourism revenue in 2020 will reach 261,600 billion VND, equivalent to about 1.1 billion USD, down 68% compared to 2019.
For international tourism, the situation is even more pessimistic because it depends heavily on the ability of countries to control diseases. The most optimistic case, if Vietnam can open international tourism from September, the number of international visitors is estimated to decrease by 75%, to only about 4.6 million.
This is a modest figure compared to the previous plan of Vietnam's tourism industry that will welcome 92 million domestic tourists, over 20 million international visitors in 2020. "No matter the scenario, domestic tourism is also will recover first and this is the market that needs stimulus now, "said Tho.
As observed by the Vietnam Tourism Association, the tourism market is currently divided into three groups of high-class, intermediate and affordable. In which, high-class tourists respond well to demand stimulation after the epidemic, but the tourism market is very diverse and needs specific products for many different audiences. The product line of inland and popular domestic tours is quite gloomy due to the people having economic difficulties after the epidemic, the fear of translation remains.
"When I went to reality with businesses, many luxury villas with a price of several tens of million VND / night were booked by family groups. The capacity of many luxury resorts reached 80-90% on weekends, 60% at the middle of the week, if you want to stimulate high-class, middle-class and low-income visitors, do we need to focus on stimulating high-class tourism? objects are hesitant, hesitant to dare to travel, "said Mr. Tho.
Mr. Vo Anh Tai, deputy general director of Saigontourist Group, said that the stimulus programs of Saigontourist Group are now deeply discounted but committed not to lower prices, not cut service. Besides, there are service packages that keep the price but increase the quality and convenience for travelers.
From the fact that the localities are calling and attracting tourists to their localities, Mr. Tai said that it is also time for Ho Chi Minh City to have its own campaign. Mr. Tai proposes a Saigon People campaign to travel to Saigon, helping people not only experience high-class accommodation services but also discover many new points of tourism.
"Tuoi Tre Newspaper has an impressive Vietnam program, we can also study" Impressive Saigon "with the campaign" Saigon people travel to Saigon ". Through many surveys, there are still many people. Saigon does not know all the beautiful scenery and the location of the city I live in, "Mr. Tai said and suggested a new media direction for the recovery process after Ho Chi Minh City tourism is not only directed to Vietnamese people. that foreigners living in Ho Chi Minh City feel safe, according to the safety criteria set by the Vietnam National Administration of Tourism.
Many ideas to promote tourism in Ho Chi Minh City such as "Saigon people travel to Saigon" - Photo by TT
Mr. Nguyen Quoc Ky, general director of Vietravel, also agreed with the suggestion that Saigonese travel to Saigon. Currently, Vietravel has a Saigon Free Walking Tour lasting for two hours, helping visitors to explore Ho Chi Minh City in the afternoon.
"The experience of exploring a leisurely city is different from riding a motorbike or bus, the tour is very attractive to international visitors and brings a new perspective to Saigon," Mr. Ky said.
Mr. Ngo Minh Duc, chairman of HG Group, said that given the current situation, Vietnam's international tourism will not recover until the end of 2021. At this time, the company's products and services were temporarily suspending the international market and returning to the domestic market.
"Each year we serve about 100,000 international visitors, mainly Europeans. Now returning to the domestic market but to recover, we need to be active. How to travelers not too worried To settle, depending on the location, different safety measures will be implemented to avoid the feeling of apprehension and heaviness for tourists. At that time, tourism can develop ", Mr. Duc said.
Mr. Le The Chu, chief editor of Tuoi Tre newspaper, shared ideas at the forum - Photo: N. BINH
Mr. Le The Chu (chief editor of Tuoi Tre newspaper):
Must question safety safety or unsafe of travelers
We focus on promoting the domestic tourism market in the context of many difficulties. I just met the owner of a resort in Hoi An, he also had to part with 200 employees because he could not try it.
Businesses say they can hardly stand out, many famous destinations of Vietnam tourism are still empty. In the meantime, aviation and tourism such as "married couple" how to connect, boost the frequency of larger flights, launch more discount packages will pull visitors.
The difficulty of the tourism industry after the epidemic is that people tighten spending, and the anxiety of epidemic remains. How to dispel doubts safe or unsafe of travelers now? The role of the media is to make people aware of the safety values that Vietnam has achieved and feel secure to travel.
6 days ago, Tuoi Tre newspaper cooperated with Quang Nam province to launch the forum "Impressive Vietnam" in the Central region, as a boost for central tourism. In the coming time, the newspaper will continue to coordinate with the Department of Tourism of Ho Chi Minh City to promote tourism promotion in Ho Chi Minh City, organize events that connect consumers and the community.
Ho Chi Minh City is about to launch the campaign "Hello Ho Chi Minh City", Da Nang also has a campaign "Thank you Da Nang", similar to other localities that also have their own stimulus programs, requiring the connection of This program again, adds value to consumers.
Since the days of separation, Tuoi Tre newspaper has thought of doing business to overcome difficulties, recover business after the epidemic, and we continue to accompany and share with businesses to contribute to revitalizing tourism. Vietnam calendar and future economic development.
Website: http://visavietnamsupport.com/