According to tourism experts, the price reduction is too deep to "pull" customers back like the way of some localities and businesses over the past time is not necessary. Because this will not create a new customer stream and the risk of reduced service quality.
Quang Nam tourism space will be expanded not only in Hoi An.
Not only the tourism industry, 98% of aviation personnel stop operating. Quang Nam province this year is expected to have a budget deficit of about VND 7,000 billion due to the impact of the Covid-19 epidemic. Restructuring tourism is considered necessary work at the present time.
Michael Croft, UNESCO Representative in Viet Nam, said that when assessing the impact of the Covid-19 epidemic, the tourism industry should note that this crisis provides an opportunity to change the approach to Re-establish tourism in a more sustainable way. According to Michael Croft, Quang Nam is a pioneer in the conservation of cultural heritage and sustainable tourism development, which is the right place to perform these tasks.
“This is an opportunity for us to update our heritage management plan and modernize our strategies. For mass tourism not as sustainable as the previous periods, this is an opportunity for us to redesign tourism products or travel experiences and make those travel experiences more appealing. guests are always looking for special vacations, special places, ”said Michael Croft.
According to tourism experts, the price reduction is too deep to "pull" customers back like the way of some localities and businesses over the past time is not necessary. Because this will not create a new customer stream and the risk of reduced service quality.
Mr. Tran Trong Kien, Chairman of the National Tourism Advisory Council, said that if tourists want to come back, they must invest in perfect experience, improve service quality and reduce the price to a maximum of 25%.
Mr. Kien said, this year, if the disease is well controlled, there will be about 65 million domestic tourists visiting and traveling and about 6-7 million international visitors to Vietnam. With the current stimulation of tourism, the tourism industry can achieve revenue of VND 320,000 billion, but it still decreases about 55% compared to 2019. That is in case Vietnam opens the international tourism market. in the third and fourth quarters. For the tourism industry of Quang Nam province, Mr. Tran Trong Kien said that this is a good opportunity to look ahead to the market and prepare messages to "pull" visitors back.
“This is a good opportunity to use digital platforms to promote and use those messages from people who love Vietnam who used to live in Vietnam to deliver that message. Most importantly we have to be very humble, we really listen to the opinions of all customers, thereby developing products and approaches of service and good service, ”said Mr. Kien.
My Son temple tower area.
Refreshing products and expanding tourism space are two main goals that the tourism industry in Quang Nam province is aiming to. In fact, for a long time, the local tourism industry has been mainly located, concentrated in the ancient town of Hoi An, My Son Temple Temple. The Covid-19 pandemic occurred, and Hoi An and My Son tourism faced numerous difficulties, resulting in the whole Quang Nam tourism industry.
Local authorities and authorities are pushing to restructure the tourist market in the direction of increasing the proportion of localized tourists, diversifying products, expanding tourism space to the south. Quang Nam has an advantage of seaport, so developing cruise ship at Ky Ha port is considered as a feasible direction in the coming time.
Mr. Nguyen Thanh Hong, Director of the Department of Culture, Sports and Tourism of Quang Nam province said: “The launch of cruise ship products in Ky Ha Port is a new product to contribute to promoting tourism in the South. Because for a long time we have focused tourism in the North which is Hoi An and My Son. As experts have also surveyed over the past time, it is not only the potential but also the availability conditions that can open waterway tourism and the type of cruise ship in Quang Nam ”.
For a long time, the international tourist market to Quang Nam accounts for about 55-60% of the total number of visitors. Mr. Le Tri Thanh, Chairman of Quang Nam People's Committee said that the current time is the "holding period" to overcome difficulties, towards restructuring the tourism industry.
According to Mr. Le Tri Thanh, the provincial People's Committee has assigned the Department of Culture - Sports and Tourism to prepare a specific action program to restore and develop the tourism industry in the two years 2020-2021 and the following years.
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