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Stimulating tourism not only reduces prices but also has to be safe and attractive
Date : 2020-06-02

Vietnam's tourism can only recover when the whole industry is stimulating, there are attractive product packages of affordable service quality, capable of attracting large numbers of tourists in the context of economic downturn. reduce, people tighten their purse strings more.

Stimulus tourism must be accelerated

The COVID-19 pandemic has caused serious damage not only to the tourism industry, but also significantly affected the "pocket" and the psychology of tourists.

Vu The Binh, vice chairman of the Tourism Association, affirmed that tourism based on guests, without visitors, tourism would not exist. Mr. Binh said that the tourism industry must accelerate drastically every day to stimulate domestic tourism in the country.

According to Mr. Binh, right now, although there are many difficulties, businesses can hardly work together, but we have to do it, along with choosing the stimulus point is where Vietnam aviation has flight routes - where There is an airport to start the stimulus immediately. The State must also accompany enterprises from simple things such as tourist areas and attractions, to reduce ticket prices, only if enterprises reduce and the tourist areas of the State cannot decrease.

Deputy General Director of Saigon Tourist Vo Anh Tai said that at present, people are still afraid of focusing on group tourism, businesses need to promote communication to relieve the bewildered psychology of the people.

After the social gap, to stimulate tourism, travel companies, travel agencies simultaneously discount policies, combo sales ... However, large and continuous discount is not a development solution. Sustainable, which requires a reasonable discount policy, is business compliance.

With airlines, to renew the tourism industry, Bamboo Airways cooperates with other entities in addition to internal links. Vietjet Air also wants to cooperate with travel companies to design stimulus packages. During the May period, when the Prime Minister dismantled the travel restrictions, the aviation market hoped for a positive change.

Tran Dinh Thien, former director of the Vietnam Economic Institute, said that the recovery of the tourism industry was the beginning of another economic sector. This time it is necessary to restructure the tourism industry by changing market orientation, airlines need to open new destinations, visas should not only stop in more than 20 countries but need to expand more. The former Director of the Vietnam Economic Institute also proposed that the tourism industry in conjunction with the Ministry of Education and Training extend the summer vacation, allowing students to enter late to extend the tourist season.

Mr. Nguyen Quoc Ky, General Director of Vietravel affirmed that the industry needs to be restructured and there is a different approach to recovering the tourism industry. To do that, the Ministry of Culture, Sports and Tourism should consider to change because the old structure does not have links and poor business connections. It can be divided into 5 key tourist areas across the country for development investment. North: Hanoi - Ninh Binh - Quang Ninh, Central: Thua Thien-Hue - Da Nang - Quang Nam, South Central: Binh Dinh - Nha Trang - Buon Ma Thuot, Southeast: HCMC - Ba Ria -Vung Tau - Binh Thuan, in addition to the Western region.

According to Mr. Ky, the travel companies need to design flight products, connect shipping airlines, design routes and products to take passengers safely.

Collaborative purchasing - selling together so as not to disturb the market

Ms. Nguyen Van, Deputy General Director of Hanoitourist said that at this time, businesses operating in the industry instead of saying difficulties must have concrete actions, cohesion and solidarity together to revive the tourism industry. .

According to Van, aviation companies can cooperate with each other to offer prices that do not differ too much, hotels and travel companies have similar considerations.

"We need to buy and sell together so as not to disturb the market, avoid creating anxiety, waiting for the opportunity of customers because the fact that our stimulus time is not too long, on the other hand is to ensure quality assurance and economic situation of the enterprise, "Ms. Van shared.

Hanoitourist Deputy General Director also said, in addition to developing sea tourism, it is necessary to promote other tourism markets such as tourism in cities. Along with that is improving customer experience, stimulating business operations of the business, ensuring when the industry is stable again.

"Hanoitourtist will continue to accompany the Ministries and departments to produce products suitable for stimulating tourism and approaching the domestic market during this period," she concluded.

Ms. Tran Thi Nguyen - Business Director of Sun Group said: “If we do not act now, the domestic tourism market will be difficult to recover as expected. The whole tourism industry needs to strongly develop a program to welcome visitors back, with special offers to stimulate spending within 2 months. For example, every visitor checking in to destinations will receive a welcome message, an attractive offer package from travel agencies, restaurants, shops, and all the means of transportation. public transport, taxi companies.

“Vietnam will be one of the first destinations to attract international tourists, because our country has excelled in disease prevention. Therefore, as soon as COVID-19 is controlled in the world, we expect the tourism industry will immediately launch the "Vietnam - Safe Destination" promotion program as previously planned. This is an important first step for international travelers to realize that an attractive, safe and friendly Vietnam is welcoming them back, ”said Tran Thi Nguyen.

Stimulating tourism has never been as convenient as it is now

According to Vietnam Airlines Deputy General Director Trinh Hong Quang, Vietnam has successfully surpassed COVID-19. However, it is difficult to stop the epidemic. After the epidemic, how to boost the economy and seize opportunities to boost Vietnam's economy, including tourism, is even more difficult.

"I think that, to develop domestic and international tourism at this time, the policy of the Government and related agencies is very important, how to make people feel safe when traveling," Quang said. specified.

According to Mr. Quang, stimulus has never been as convenient as now, as travel agencies, travel agencies, and tourism businesses all expect to have customers, now waiting for orders from the Ministry of Culture, Sports and Tourism In other words, we need an agency to lead, particularly Vietnam Airlines, before discussing all the scenarios and preparing all resources for aircraft and people to meet the country's tourism needs, Vietnam Airlines is always ready when the Government and people need it.

Executive Vice President of BIM Group Co., Ltd Doan Thi Thanh Mai said that from now to the end of the year, it is very difficult for Vietnam tourism market to welcome international visitors, so we should focus on domestic tourists. . This is a difficult and challenging for the industry but also an opportunity to change the face of Vietnam's tourism industry, an opportunity to change the perception of Vietnamese people in the domestic tourism market.

Ms. Thanh Mai made suggestions: There was a clear message from the Government, the General Department of Tourism, the Department of Tourism, and the locality was that domestic tourism was safe. To do this, we must standardize on how tourism is secure. For example, does Singapore give any indication of how safe it is for tourism businesses. They have an inspection team that meets the criteria will be granted a certificate.

The second is to build a nationwide campaign to promote the whole country. Localities also need to find a way to make their own mark, this proposal, according to Ms. Mai, can focus from North to South, week by week and localities and also have attractive local tourism introduction events. how.

The third is to create official portals for tourists to enter and receive information, learn about famous landscapes, tourist spots in the country.

Regarding how big enterprises contribute to promoting domestic tourism, Ms. Thanh Mai said that big enterprises are having good resources, the State should take advantage of that resources to contribute to the chapter. tourism promotion program in Vietnam, which can be financial resources or facilities ...

 

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