Son Doong Cave (Quang Binh Province) is one of the 10 most worth visiting virtual reality tours in the world introduced by The Guardian, a famous British press publication.

Strengthen technology applications

Online tourism is becoming a trend that is being sought by many countries when all tourism promotion activities are halted due to the impact of Covid-19. Typically, in early April, the organization of the cherry blossom festival in Japan, Korea, the United States ... had to stop, instead of online tourism activities to help visitors to visit and experience through smart device.

Or as recently, more than 2,500 famous museums and opera houses "shake hands" with Google Arts and Culture to introduce free virtual tours to the public through digital technology applications, clearly brought. Great effect on promotion. The Guardian, a famous British press publication, has introduced Son Doong cave (Quang Binh province) in the list of 10 virtual reality tours worth visiting in the world, bringing great excitement for readers. ... That shows that the world tourism has made changes to adapt to the situation of Covid-19 epidemic.

In Vietnam in general and Hanoi in particular, many units have applied technology to attract people and tourists to learn about destinations in the form of online. Recently, famous travel websites, such as Amazing Vietnam, Lonely Planet, TripAdvisor ... have increased the posting of many attractive tourist photos and information to serve the needs of tourists to explore.

Director of the Center for Cultural and Scientific Activities of Van Mieu - Quoc Tu Giam Le Xuan Kieu said that the center has long implemented the "360-degree tour" on the website, allowing visitors to learn about relics wherever they are. On this occasion, the monument was temporarily closed to implement social isolation, but promotional activities are still carried out on YouTube. According to the Party Secretary of Bat Trang Commune (Gia Lam District) Pham Huy Khoi, although direct tourism in Bat Trang ceramics village has to be halted, the form of online tourism via Battrangtour.net still takes place. quite exciting. News, new images are regularly updated on this website, attracting the attention of many tourists.

In many other tourist destinations in Hanoi, technology application is now the preferred solution to reach tourists. Website Hoan Kiem district website "Hoan Kiem 360 degrees", Myhanoi application provides a lot of useful information and images about Hanoi, can help people and visitors to find destinations even at home. Joseph Stalin, a Polish tourist who is quarantining at a hotel in Hanoi's old quarter, said he had time to explore Hanoi in a very different way with a smartphone.

Proactive deployment

Traveling online is a reasonable choice in the context of complicated Covid-19 epidemic. General Director of AZA Tourism Company Nguyen Tien Dat said that at this time, the deployment of tours is not appropriate, but the units can focus on image promotion and information updates. destinations on its website, to help travelers better understand Vietnam's tourism.

According to the Hanoi Department of Tourism, since 2017, the Hanoi People's Committee has assigned the Hanoi Department of Tourism to coordinate with the Vietnam Posts and Telecommunications Group (VNPT) to implement the Smart Tourism Project. Up to now, the application of digital technology to develop online tourism has been implemented by many units in Hanoi. Director of the Hanoi Department of Tourism Tran Duc Hai said that this is the time for the units to actively promote the application of technology to manage their work, and at the same time help the people and tourists have more information channels. Useful travel. Developing online tourism will help the units affirm the brand, promote images effectively, creating a foundation for sustainable development in the future.

However, in order to develop online tourism, tourism businesses and destination management units need to clearly identify the goals, action plans as well as implementation solutions. In fact, in the process of implementing tourism activities, many units have not taken full advantage of the potential of technology. Many travel websites are mainly of data storage, lack of information, new and attractive images, so the number of visitors is not high.

According to the Standing Vice Chairman of Vietnam Tourism Association Vu The Binh, in order for the form of online tourism to be effective, the units need to implement synchronous solutions, including strengthening human resource training. good at information technology. According to General Director of Hanoi Redtour Company Nguyen Cong Hoan, online tourism development requires the reorganization of work plans and management methods. Instead of requiring employees to work directly, the unit will manage operations through technological equipment systems.

The Covid-19 epidemic does not know when it will end, which is a great challenge, but it is also an opportunity for the Tourism industry to look back to assess the situation, identify solutions and develop the direction. Online tourism is a way to help businesses strengthen their brand and create a resilience when the disease is under control.

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